It makes you "wonder" (pun intended). Did a slogan copywriter burst in to the ad executive's office?
SIMMONS-"I'm gonna nail that Rainbo account boss. You ready? Rainbo is shitty bread."
ADVERTISING EXEC.-"Oh, you're close. Let's stay 'til we hammer this thing out."
SIMMONS-"Rainbo is okay bread."
ADVERTISING EXEC.-"Hmmm. Not quite."
SIMMONS-"Rainbo is fantastic bread."
ADVERTISING EXEC.-"Too much."
SIMMONS-"I GOT IT! Rainbo is good bread."
ADVERTISING EXEC.-"Simmons. You're a genius. Have a Scotch and a line of coke on me."
How about the State Farm slogan.
Like a good neighbor, State Farm is there. My neighbor sucks ass so what am I supposed to relate it to?
Apparently, there was once a slogan for aspirin stating "Nothing works better than aspirin." I didn't get at first why this was so funny but. . .
Okay, I'll just try nothing then. HA HA. So, if bad slogans aren't enough to scare off your customers, why not just kill them off instead. "Hmmm. How can we take something that is already an oral death sentence and make it worse? AHA! Replace the bun of a deep fried, breaded slab of chicken sandwich with deep fried, breaded slabs of chicken while cramming cheese and bacon between them."
I do have to admit that I did buy one of these once. I then took it home, pulled it apart, and put it on regular buns making a couple of sandwiches for Andi and I. That sounds like a joke but it actually is the truth. Foiled your evil plan KFC. Lived to eat unhealthily another day.
Hell, I think they should have taken it a step further and gotten together with the McDonald's folk. They could have done a mashup with the Big Mac because after all, what's better than two lumps of breaded deep fried chicken but three lumps of breaded deep fried chicken.
"Now introducing KFC's new Heart Attack Mac!"
And doesn't "two all beef patties, special sauce, lettuce, cheese, pickles, onions on three breaded fried slabs of chicken" have a nice ring to it? Just make sure all of your affairs are in order before purchasing. Okay, enough of the bad. Now look at an extremely clever campaign. Placement is everything.













































